TLDR Marketing 2024-04-24

Google is developing a two-hop proxy to enhance privacy for Chrome users, a move that has major implications for advertisers. For ad location targeting, advertisers will only have the option to target regions designated by Google, which won't be accurate. The proxy will mask users' identities, meaning advertisers will not be able to distinguish between genuine and bot traffic. Google is increasing its collection of uniquely valuable location data, which could increase advertising costs.

Google has delayed its plans to phase out third-party cookies in Chrome, citing the need for more time due to industry and regulatory pressure. Despite assurances that it wouldn't backtrack on its timeline, Google did not announce a new date, but mentioned it would not meet its target of deprecating cookies during the second half of Q4 this year.

This post provides 7 sentences to use in sales copy that have proven to be effective at generating conversions. For example, "It's not your fault" gives readers someone else to blame so they feel empowered to move forward and try something new.

As brands increasingly prioritize list segmentation, their strategies are evolving to become more sophisticated. Top-performing brands utilize innovative tactics to boost engagement and revenue. From leveraging behavioral data to employing dynamic segments and predictive analytics, marketers are exploring new avenues to personalize customer experiences and drive sales growth. This article covers 3 segmentation use cases from Huda Beauty, Jenni Kayne, and Compass Coffee.

The best way to increase organic leads is to identify and rank for keywords with high buying intent, even if they don't get a ton of traffic. This guide uses real-life examples to illustrate the value of high-intent keywords and shows how to identify them correctly.

This thread covers 12 features on Canva that will help streamline your creative workflows. Magic Switch instantly converts decks to various document types. Magic Expand rectifies awkward framing, rescues zoomed-in images, and transforms a vertical shot into a horizontal one within seconds. Magic Animation lets you draw the path for your animation and adjust the speed along the way.

ButterDocs positions itself as a Google Docs alternative for serious writers and teams. It provides one workspace featuring notes and outlines without the need for tab switching. It can also create different draft versions, allowing you to merge edits with your original doc. Zencal is a scheduler that can set up multiple call links and has an easy UI. Publer is a scheduler for LinkedIn content. The post's comment thread mentions several other useful content tools including Wiser App, Swarm, Cal.com, and StoryPrompt.

While AI can churn out vast amounts of content, it can't replicate the depth of the human experience. To stand out in a sea of sameness, tap into your unique perspectives and lived experiences. Pay attention to personal triggers, leverage your own experiences, document observations, and mine customer support tickets for content ideas. By asking yourself if AI can replicate your content, you can focus on creating what AI cannot.

Exploring the nuances of conversion optimization, this article highlights 13 factors that may hinder website traffic from converting and offers actionable tactics. From establishing trust to simplifying navigation and enhancing value perception, marketers can implement these solutions to optimize their conversion funnels.

Klaviyo leveraged its brand and partnership network to reach nearly $700 million in revenue in a crowded marketing automation industry. Direct traffic is Klaviyo's leading traffic channel, in part because word of mouth has been part of the company's DNA since its early startup days. The brand has also driven the association between its name and marketing revenue attribution, with tactics like branded-metrics within the tool. Klaviyo has created a flywheel effect by partnering with companies like Shopify, WooCommerce, and marketing agencies.

This post covers 25 books to be a successful creator and highlights 3 main lessons from each.

Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice to go-to-market strategy and hiring mistakes.