TLDR Founders 2024-04-24

Meta Open-Sources VR 👾, Perplexity Raising $250M 🔍, Signals of PMF 🚦

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Headlines & Trends

Ways to Make $100 Million Dollars Per Year in SaaS (4 minute read)

Who you're selling to and how much they're willing to pay for a product has a downstream impact on how you think about GTM, hiring, and scaling. This article discusses various strategies for building a successful SaaS business based on different customer segments and their respective revenue potential. It breaks down the customer acquisition costs, payback periods, and lifetime values associated with each type of SaaS "animal," ranging from "flies" (10 million consumers at $10 each) to "whales" (100 multinationals at $1 million each).

Meta is Going Open-Source (18 minute read)

Meta is releasing its Horizon OS operating system for virtual and mixed reality headsets and partnering with hardware companies to design optimized headsets, aiming to define the next generation of computing with an open model. This move is part of Meta's broader strategy as a horizontal services company to capture user time and attention, commoditize AI models and headset hardware, and avoid being subject to the control of closed platforms like Apple or Google.

Perplexity is Raising $250M+ at up to a $3B Valuation (3 minute read)

Perplexity, an AI search engine startup, is currently raising at least $250 million at a valuation between $2.5 billion and $3 billion, following two recent fundraises that saw its valuation skyrocket. The company's generative AI-based search engine provides results using a chatbot-style interface and incorporates various large language models to produce accurate and rich responses. Perplexity also offers an advanced enterprise "pro" product.
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Strategies & Tactics

Rippling's 2024 Investor Memo (10 minute read)

Rippling, a company known for its unconventional fundraising approach, recently published an updated version of its "Investor Memo" used to raise its Series F financing of $200M. The memo, which has evolved over the past five years, serves as a comprehensive pitch for the company and has proven to be a valuable tool for recruiting prospective employees.

Best Practices for Managing Software Spend (6 minute read)

This guide provides strategies for managing software expenses effectively, emphasizing the importance of negotiation, strategic hiring, and regular financial reviews to ensure cost efficiency. It advises against auto-renewals and multi-year contracts without thorough evaluation and highlights the necessity of having skilled negotiators handle vendor contracts to optimize spending and avoid unnecessary costs.

We Found PMF: Here Were the Signs (5 minute read)

PMF is not a single, definitive moment but rather a continuum that startups progress through in stages. Using the First Round Capital framework, this article shares how CommandBar navigated through different PMF stages. It discusses the challenges and signs associated with each stage, from having disparate early adopters to experiencing more consistent demand and usage. The article emphasizes the importance of focusing on product love and usage, digging deeper into ICPs, and regularly assessing PMF using a framework.
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Tools & Resources

LinkedIn Social Strategy (Playbook)

This playbook built by HockeyStack helped it generate millions in pipeline, achieve 45% MoM revenue growth, secure podcast interviews, and gain 20K+ followers.

Subframe (Tool)

The best way to build UI, fast.

Lead Qualification Analysis (Template)

A lead qualification analysis template designed by Reforge.
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Miscellaneous

From Founder-Led Sales to a Sales Team (2 minute read)

Transitioning from founder-led sales to a hired sales team is often a difficult process, but needed when you want to scale. Failure rates are high with new sales hires, particularly the first ones you make. This author recommends initially hiring a process-oriented sales assistant to codify and document the successful sales strategies developed by the founder, followed by employing a sales leader focused on building a scalable and repeatable sales process.

LLMs and the Harry Potter Problem (6 minute read)

Long-context LLMs may have large context windows, but they still struggle with effectively using the information within those contexts, especially in high-value use cases. This issue can significantly impact accuracy in high-value use cases like analyzing insurance policies or legal cases. Opinionated ontologies and knowledge graphs tailored to specific document categories may be the best current solution until more generalizable approaches are developed.

Going from Manager to Leader (9 minute read)

As a founder, you go from managing a company to a small team to a big team. Each stage requires you to rethink your leadership style. True leadership is about empowering your employees and inspiring them to make their own decisions and own the results. A tactic to become a better leader? Find other founders and managers in your network that you consider to be excellent leaders, take them for coffee, ask them questions, and learn from them.
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Quick Links

ChatGPT is Dumber Than It Looks (1 minute read)

ChatGPT, despite its impressive language generation capabilities, lacks true understanding and knowledge.

Startup Layoffs are Stubbornly High (1 minute read)

Layoffs among US start-ups have remained high, exceeding 20,000 employees for eight consecutive quarters, despite initial hopes for a decrease in Q1.

Are Software Companies Good Businesses? (2 minute read)

Software companies incur significant upfront and ongoing R&D costs when building and maintaining products, which impacts margins, but these costs are not typically factored into the gross profit margin.
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