How removing content increased conversions by 36% (5 minute read)
iFLY, an indoor skydiving brand, increased sales by removing a section of its birthday parties page. Using a scrollmap, the team found that many users never scrolled past the page header or saw the key birthday content. The content that was visible lacked descriptive details and clear benefits of the service. The brand tested removing a CTA section, which made the service details section visible above the fold. This resulted in a 36% increase in conversions and a 47% increase in revenue per customer.
8 SEO Writing Best Practices (3 minute read)
This post contains a list of SEO content best practices, categorized by internal linking, meta descriptions, user experience, and more. The recommendations include structuring content with hierarchical headers, adding one relevant internal link per 200 words, and ensuring image alt text is descriptive and includes appropriate keywords.
A framework to reaching your first $10k MRR (5 minute read)
The most important ingredients to reach your first $10k MRR include unlocking your first growth channel, understanding your customers deeply, and focusing on what matters. Cast a wide net on growth channels to identify the right one and hone in on your ideal audience segment. Make an attempt to speak to every customer personally to uncover friction moments and āahaā moments. Focus your resources and attention on the next month ā itās a waste of time to build for the 10,000th customer mark when you havenāt reached the 100th customer mark.
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Resources & Tools
LinkedIn Rolls Out Company Page Messaging to All Brands (3 minute read)
Pages Messaging is a feature that organizations can activate on LinkedIn to enable users to communicate directly with their Pages. You can configure different conversation topics that your LinkedIn Page is open to receiving, including demo requests, customer support, or career inquiries. The feature offers integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho.
Sora: First Impressions (4 minute read)
OpenAI released 7 new short films produced by creatives worldwide that show Sora's flexibility in visualizing concepts and ability to bring surreal narratives to life.