TLDR Founders 2024-03-27

Maximizing Productivity ✅, Speaking to Investors 🎙️, Outcome-Based Selling 💼

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Headlines & Trends

What Happened to Growth Endurance? (5 minute read)

There has been a significant slowdown in growth for public software companies, with only SentinelOne projected to grow over 30% in the next year and the majority now growing less than 20%. However, the outlook for 2024 is more optimistic, with predictions of accelerated year-over-year growth for 80% of public software companies driven by new AI opportunities and subsiding cloud cost optimization headwinds.

How to Get Things Done as a Busy Founder (6 minute read)

As a founder, you’re juggling dozens of tasks, workstreams, and projects all the time - but they don’t have set deadlines. This post shares a productivity system developed from transitioning to a startup environment. The system focuses on capturing tasks outside the brain, flipping between task management and execution, handling small tasks immediately, treating time flexibly, and centralizing context in documents to efficiently handle numerous projects without getting overwhelmed.

Advice to Live and Build Your Startup By (10 minute read)

Continuous learning is crucial for achieving success in today's fast-evolving and growth-focused entrepreneurial landscape. This article presents valuable insights gained from a multi-founder over the years. It provides actionable advice on navigating areas such as managing burnout, surviving cut-throat SaaS competition, trusting your instincts, and understanding how leadership influences an organization's resilience.
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Strategies & Tactics

When, and How, to Talk to Investors (5 minute read)

Each time you interact with an investor, it's like creating a 'dot' – a single data point. Your subsequent interactions create new dots, which combine to create 'lines'. These lines tell a story about you, your startup, and the progress you've made. It's important to be intentional with each data point you create through your investor interactions. Always remember to think of individuals before firms. The relationships you build with investors will extend beyond their tenure at a firm.

Outcome-Based Selling with Former Databricks SVP (14 minute read)

Outcome-based selling is a sales technique that centers on highlighting the concrete advantages or outcomes that a product or service will deliver to customers. This approach, which involves creating a shared success strategy between the buyer and the seller, can help boost net revenue retention while reducing churn.

How to Spy on Competitors' Ads for Better Go-To-Market (7 minutes)

This piece provides a playbook for researching competitors' paid advertising campaigns across Google, LinkedIn, Meta, TikTok, and Twitter for startups looking to refine their go-to-market strategy. It explains how to identify messaging gaps, spot emerging ad creative trends, understand your rivals' product focus areas, and benchmark your overall paid strategy versus others in your industry.
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Tools & Resources

SignWell (Tool)

Get documents signed quickly, securely, and legally.

Creatie (Tool)

A one-stop product design tool amplified by AI.

Airtable AI (Tool)

Harness the power of AI and incorporate it directly into your workflows.
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Miscellaneous

Before the Crowd Shows Up (4 minute read)

Founders should proactively search for new and emerging communities, platforms, and scenes to become one of the first to join them. Startups can gain significant advantages by arriving ahead of the curve, such as networking with key players more easily and building credibility right from the start.

Drivers of Customer Satisfaction and Category Leadership (6 minute read)

This article analyzes data from over 4,200 software companies to identify factors that correlate with high Net Promoter Scores (NPS). The data suggests that quality of support, meeting requirements, ease of doing business, ease of use, ease of setup, and product direction are the most significant predictors of customer satisfaction.

How Successful Founders Scale Teams (5 minute read)

The "Scaling Through Chaos" report by Index Ventures, aimed at entrepreneurs and business leaders, provides best practices for managing growth and innovation in startups. It emphasizes the importance of embracing disorder and focusing on people management to scale successfully. Successful founders prioritize hiring and team alignment. Resilience and adaptability are key traits for overcoming growth challenges.
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Quick Links

Acquiring Your First SMB vs. Enterprise Customer (2 minute read)

Startups targeting large customers can learn and strategize their future from just one major contract, while those targeting small businesses may need about 20-50 paying customers due to the diversity in the types of businesses and how they operate.

To Be or Not To Be an Agent (2 minute read)

Software has evolved from assisting humans to acting on their behalf - should startups develop software that only assists, or should they create fully autonomous agents for even greater productivity improvements?

An Argument Against Idea Validation (2 minute read)

A founder shares his counter-intuitive experience of finding unexpected success by skipping validation and building a project they personally craved to make a reality.
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